1/8/2024 0 Comments Aha moment product![]() Knowing that, Snapfish encouraged people to upload their own pictures as well as family pictures. What if you knew the answer to the question, “what critical user characteristics and activities within the first 10 days ensure that new user signups lead to a high probability of user retention?” While at Snapfish, our “aha moment” was that people were highly likely to share their photos if the photos included real people. If we know the “aha moment”, the product teams can focus on building on-boarding experiences that will lead to achieving desired goals. ![]() I am wondering if many product managers or growth teams know their “aha moment” the moment that leads to high probability of engagement within the first 10 days. I recall features like suggested friends, importing contacts, etc. This was helpful because the product teams were able to focus on building the on-boarding experience that leads to friending 7 people. They were fairly confident that if newly signed up users friended at least 7 people during their first 10 days, they would have a high probability of staying with the platform. For Facebook, their “aha moment” was 7 friends in the first 10 days of signup. However, this approach takes the attention away from optimizing and innovating for new user acquisition and activation. ![]() There is some truth to this approach, and companies should certainly keep investing in areas that will increase product value and hence the LTV. This leads to the fear of losing customers if companies don’t keep their game up. In fact, I don’t blame product teams since companies tend to focus on building the tribe mentality (our company is one tribe and the competition is coming to hunt our users). This may be because they are often afraid of losing their customers to the competition. This largely boils down to the implementation of new features for engaged users in hopes of maintaining retention numbers. Companies and product teams spend large amounts of time and resources adding more value for the existing users within their apps.
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